When thinking of ebooks most people think of literature, fiction to be precise, either published by publishers or self-publishers. But increasingly I notice that companies are using ebooks as a content marketing tool. The slogan Download our FREE ebook has a magic lure similar to someone shouting into a crowd of kids that there is FREE ice-cream or for adult men the message that there is this bar around the corner where you can get FREE beer. Whoa! Let’s go there guys…
Similarly nobody can resist a FREE ebook. In the past you would have seen the slogan that you could get a free white paper and when you downloaded it it would be this silly PDF that you hardly ever read. PDF’s are dull. Ebooks are cool. I think that some of the magic has to do with the aura of the printed book. Books are held in high regard. A book is more than just cheap piece of marketing. Someone really made an effort before you can call it a book and making a book used to be really expensive. That’s all changed now with ebooks, but the feeling remains.
There also is a difference between owning a PDF and owning an ebook. When you download the ebook it will be opened in iBooks or Kobo or another classy e-reader and then the FREE ebook will sit in your library next to Fifty Shades of Grey or War and Peace instead of lingering in your download directory next to other useless files until it is forgotten. For companies offering free ebooks this is a cheap way to gain attention and to retain this attention long after people visited their websites. For this reason you’ll find numerous articles on the internet about how fantastic ebook content marketing is. I don’t blame them.
For EPUB, the free and open ebook standard this popularity of ebook content marketing is a blessing. EPUB is becoming a popular replacement for PDF and because of this popularity many readers are becoming more familiar with the ebook phenomenon. I’m convinced that in the long run this will benefit the entire ebook industry. Eboocz of course intends to be part of that future and I believe companies could benefit from Eboocz as a cheap and easy tool to quickly make enticing content marketing ebooks.
For those of you who expected to find a FREE ebook in this article, without having any idea what you were going to find, but clicked on the link anyway. Thanks! I’ll make it up to you. Whenever you’re in the neighborhood I’ll buy you an ice cream here in my native town of Weesp in the Netherlands. Weesp is close to Amsterdam and we have one of the best ice cream parlors in the world here. Really. I’m not joking.