I developed Eboocz because I believe in ebooks and I wanted to have an easy to use tool to create them. I want to write an ebook, not program an ebook. Another reason to develop Eboocz is that I want to earn a living with something I truly believe in, my own product and my own company. Two good reasons to create a new product, if you ask me, and number 1 I have realised by now. Hooray! Now it’s on to number 2.
I looked at all available tools in the Apps for Writers category in the Mac App Store and thought long and hard about what would be a good price for Eboocz. It’s a 1.0 product full of cool features nobody else has, as far as I can see. It’s a specialised product, totally focused on ePub and it falls into two categories of the Apps for Writers section in the Mac App Store. It’s a distraction-free writing tool and it’s a document maker tool. Prices in the first category are in the €10-€20 range, prices in the document maker category are up to €50.
My first thought was to sit between those 2 categories and fix the price around €30. But then again, this is a new product nobody ever heard about and I’m a new developer with his first app. I’m not a well known developer introducing a new tool that has been eagerly awaited. I’m new to this game. So I quickly started to think about a new strategy. I need something that will grab attention. A lot of new developers give away their new creation for free for a limited time just to create some buzz, but I figured that wouldn’t be enough to make a stellar start in the ebook creation business. So I thought of something different. An experiment.
My aim is to make a living selling Eboocz. I’m not going to be the next Bill Gates or Steve Jobs, I’m quite realistic about my chances, but I do believe in this product and I would be quite satisfied if I could make a decent living with it and could keep developing it to the next level. I have a lot of ideas for the next couple of versions and I feel this is only the beginning of a beautiful friendship. So when it comes to price my position is quite simple. I don’t care about price. I care about income. Sure, if I could sell Eboocz for €100 and the whole world would buy it for that price, I wouldn’t mind at all, but I’m a realist and I know that’s not going to happen anytime soon.
In economics the world is perfect and it’s all supposed to be about supply and demand and price is an important part of that equation. If I choose a lower price, more people will probably buy it. It’s possible I will make the same amount of money or more with a lower price. Anything is possible. But how can I find out what the sweet spot is for Eboocz? My first problem is that nobody knows about Eboocz, so price doesn’t really matter. If nobody knows the product, they won’t care if it costs €20 or €30. So my first step would be to give away Eboocz for free and convince enough people to download and use this fabulous free piece of software and ask them to write with and about it. Write about it in blogs and reviews, write reviews in the Mac App Store and create some presence.
But then what? Should I immediately raise the price to my intended price level after I stop the free period? How will I then know what price works best? The experiment I propose is to slowly raise the price of Eboocz. I’ll start with €0 until I see that Eboocz is starting to get noticed. How fast that will be? I don’t know. A couple of days, weeks, a month? I’ll closely watch download numbers in iTunes Connect and when I feel that it’s time to make some money, I’ll raise the price to the next tier category. How about taking steps of €1,- every week? That sounds good to me, but if anybody has a better idea, feel free to share it with me. I’m all ears.
So, to conclude, here goes. Ladies and gentlemen! Eboocz is €0,- from now on. Start downloading in the Mac App Store. Grab it while you can. Enjoy writing in Eboocz. And please consider writing a review in the Mac App Store. Thanks!